Are you ready to unlock your inner Brand Hero and create a story that reflects your values, skills and unique leadership perspective in a way that will deliver outstanding value to your audience and get them to care and listen?
Are you ...
feeling that you have a lot to contribute but are unsure of how you can turn it into a entrepreneurial proposition that truly serves your audience?
would you like to understand what type of Archetypal leader you are in order to run your enterprise successfully?
do you feel overwhelmed by the vast global marketplace and struggle to stand out in today’s competitive business arena but know that you have huge value to offer?
do you have eclectic mix of skills and knowledge sets and wonder how all of it can be united into a concise, unique and purposeful brand message?
would you like to turn your hard earned wisdom, knowledge and expertise into a unique branded profitable solution?
What is Brand Heroes and what makes it special?
Brand Heroes is a game-changing brand identity development system that aligns your brand from “the inside out” by unlocking the essence of your Archetypal Thought Leadership personality. You will develop the 3 core stories upon which all entrepreneurial brands are built, based on your personal and professional Heroes quest of self-realization and mastery.
Brand Heroes uncovers your story of transformation and mastery to identify you as a thought leader, knowledge worker or problem solver in the marketplace. This way your brand story will create relevance in the eyes of your audience resonante with solving their problems and allow you to develop truly purposeful professional relationships.
This programme redefines commercial branding, thus moving it away from traditional “selling” to prospective clients. The Brand Heroes System taps into your personal aspirations to generate a deeply meaningful relationship-building journey.
Who has developed Brand Heroes?
Brand Heroes is the passion-product of Christiane Pedros, a UK-based generator of innovative media campaigns that support global causes and entrepreneurial initiatives for positive change and humanitarian causes. You can work with Christiane either in person or online and begin your journey of inner exploration and outer transformation and bring your brand story to the world to make a real difference.
What will you learn as part of the Brand Heroes Programme?
Step one) Discover your Thought Leadership Quest
When you take the Brand Heroes Personal Thought Leadership test you will discover:- Your dominant Archetypal personality essence, together with your unique characteristics and natural leadership qualities. How to leverage the innate power of your personal brand archetype in order to make your brand purposeful in impact, pure in its essence, and magnetic in its presence. How the role and goal of your Archetypal Hero, understanding the purpose you are literally hardwired-for, and role of service you are here to fulfil to solve the problems and answer the questions of your audience.
Step two) Craft your unique Personal Brand Story
Truth is, either be yourself, dare to stand out or simply don’t bother. If you are a coach, mentor, trainer, facilitator, ambassador of a cause or author of a book you will compete against others that are more established, more famous, more connected, more specialised. However the good news is, they can’t beat you. They can’t capture your highest distinct value nor steal the uniqueness of your personal story, trajectory of personal growth, distinct acquired experience or niche expertise. So there has never been a greater opportunity to stand out and win based on who you already are. Did you know that. According to the Carnegie Institute of Technology your financial success is due to your personality and ability to communicate, negotiate and lead. Shockingly only 15% is due to technical knowledge.
Step three) Crack your Thought Leadership Proposition
Thought Leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected , sometimes opposing directions. As a Thought Leader it is your job to educate your audience on the value of your breakthrough solution, or else accept your fate servicing the status quo. In comparison, Thought Leaders provide a fresh perspective and focus on the systemic issues at the root of a problem.
Together we will look at your unique Role and Goal as a Thought Leader
Explore your unique perspective and point of view and positioning in the marketplace
Translate your Thought Leadership into a unique branded profitable product solution
Why does Brand Heroes work?
People Buy the Person – Not the Product. By crafting your brand story around the uniqueness of who you are, you stand apart, thus minimizing concerns about facing competition. While there may be hundreds of others who do similar work, no one else has walked your transformational journey. So no one else can share the message from your Heroic Quest.
What will I get at the end of the Brand Heroes Programme?
Upon completion of the Programme you receive a comprehensive Brand Heroes Thought Leadership Report. This is a blueprint that defines the core features of your brand identity, documents the core stories of your personal brand and outlines your personal brand archetypes and unique Thought Leadership mission and proposition. How can I use the Brand Heroes Blueprint to get my story out into the world?
Implement the report as a bullet-proof brand strategy to ensure the success of your personal and business brand.
Use the report as a guiding brand identity manual to refer to when developing your content and marketing strategy.
Use your Thought Leadership Proposition and its developed core themes as a guide to develop your brand story, services and brand products.
Use your Archetypal Thought Leadership report as a instruction manual for brand designers, to develop a brand image that is purposeful in impact, pure in its essence, and magnetic in its presence.
Share your Brand Heroes blueprint with your employees or freelance collaborators or business partners to bring them into the vision and mission of your business brand.
Hand your report to copywriters, and product developers or publicists and others who support your own business journey.
Who is Brand Heroes best suited for?
The Brand Heroes Programme is ideal for Entrepreneurs, Social Change Agents and Visionary Leaders that are here to bring real solutions and:
Are starting or transitioning from an old to a new brand image
Want to understand their unique role as service leaders
Lack confidence in sharing their story and vision
Need clarity about the transformational impact of their services
Desire to integrate their personal purpose with their professional offer
Want to build a brand image that authentically reflects their innate value
Are determined to make a positive difference in the world
The Brand Heroes process eliminates your fears by taking you to a place of natural self-confidence. It helps you redefine selling as nothing more than sharing the story of your mission – so you can passionately deliver your service as a problem-solving solution for your targeted audience.
We love hearing from fellow Changemakers, get in touch and book your FREE 40 minute brand strategy session NOW.