We wish you a fulfilling journey as part of the Brand Heroes Programme and look forward to working with you over the coming 3 months.
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Before we start the journey, let's get your personal brand audit done to determine your mid, short and long term business development goals.
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The Changemakers Business Brand Abundance Planner
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Intention Setting for the Journey Ahead Your Brand and Business Vision Board
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An Introduction to Brand Archetypes
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Download the Brand Archetype Leadership test. |
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Brand Heroes Thought Leadership Report
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Exercise 1) 7 Must ask Questions on Thought Leadership
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Exercise 2) Define your Thought Leadership: Tell the Bigger Story find Your Point of View
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Week Three: Easy Brand Storytelling Mastery |
Exercise 1) Position Yourself as the 'go to authority'
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Exercise 2) Align with your Audience
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Master your Hero's Journey as a Changemaking Authority
Let's unlock your Heros Journey and follow a system for telling a personal story. When you use it, it will transform your standing in your industry and compel your audience to see you as a trusted source of information and the solution to their challenges.
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"People think stories are shaped by people when in fact it is often the other way round!" Terry Pratchett. |
Exercise 1) The Forces That Shaped You
If you want to know about something, you have to go back to its beginning. Learn its origin. Figure out where it came from. And how it got that way. The same applies to YOU – there is a backstory to who you are. Biographies of famous people are built on this principle – revealing the early influences and forces that shaped someone before they came into the public eye. You don’t have to be psychotherapist to know that our early years greatly influence how we learn to see the world. |
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Exercise 2) Your Super Hero Origins
OK, it’s time to think in epic terms. We each have a heroic quest or duty: a larger mission we’re here to accomplish. It’s part of the riddle you are here to solve. I know, I know – you might not feel like a hero. That’s understandable. The journey usually begins as a reluctant or accidental hero. You’re just minding your own business and being your humble self, when destiny comes rudely knocking on the door. Remember you’re not born a Superhero. Superheroes are created based on circumstances and choices. What’s yours to do? |
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Your Story should be about transformation. No story is worth telling unless change occurs in the hero or in us the audience. The bigger the growth the more epic the tale. For growth and transformation to occur at some point in the story the main protagonist (you) has to experience a setback or problem form which you will ultimately attempt to overcome. Your Story should depict you initially as a slightly flawed character ( which you will later transcend), but a a charcter your audience will soon emphatize with and come to like and care for, as they see at heart you are a good person. Soon in the Story you are facing a challenge represented by a conflict between you and the main villain. This sees you catapulted on a journey where you hope to win the battle and in doing so, you'll grow in character in the eyes of the audience.
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Exercise 4) Your 4 Steps to getting your Audience to Listen Formula
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Exercise 1) Identify your Niche Exercise 2) Client Avatar
Exercise 3) Marketing Diagnosis
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Week Five: Your Unique Branded System
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Exercise 1) The 6 Steps to Developing your Uniquely Branded Solution Framework.
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Week Six: Package and Pricing Mastery
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Exercise 2) Develop your programme experience and price the transformational value of your brand product.
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Week Seven: Sales Training Made Easy
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Exercise 1) Learn how to sell a future not a product and present your offer with joy and ease.
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Week Eight: Abundance Mindset Mastery
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How to write a memorable Biography
How to write a memorable Brand Biography that Positions you with Uniqueness and Impact
How to get others to believe and embrace your bigger story?
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